Know you need to “do” SEO but not sure how? Search Engine Optimisation can be technical and mysterious. There’s so much information out there, it’s hard to know where to start and what it means for your business.
Search Sleuth is a blog and monthly newsletter covering the latest SEO news in everyday language with no tech-speak or jargon.
Get valuable information and actionable tips to improve your search results and put your business in front of more people.
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As Sherlock Holmes would say, “it’s elementary”.
Bek Park, Chief Sleuth
Imagine if there was a single tool for learning how your website performed in search? Well, there is! It’s called Google Search Console (GSC). GSC is a free tool that measures website performance. Learn the top three reports that business owners need to know and how to find them.
Read MoreIn this issue, we explore Google Analytics 4 and why you should set it up for your website. Also, the final part in the E-A-T Series on Trustworthiness will have you pondering “who do you trust?” And NEW from Google: The future of search and some fantastic marketing tools.
Read MoreWelcome to this special edition of Search Sleuth. So many of you have questions about Search Engine Optimisation that I decided to build a resource for business owners that can grow over time. Consider it your ultimate guide to SEO questions.
Read MoreWe explore Australia’s new .au domains. Should you buy one for your business? Plus what does “authoritativeness” mean in E-A-T? And SEO for images: three things you can do to optimise images for search.
Read MoreSEO is never a ‘set and forget’ exercise. It requires continued work over time. In this issue of Search Sleuth, we explore how to get your SEO house in order. Plus what does “expertise” mean in E-A-T?
Read MoreShould you pay for website links? The SEO acronym you really need to know. What is Your Money Your Life? Plus tip of the month - add a privacy policy.
Read MoreHow to make it easier for customers to leave a Google Review. What is BERT and why do you need to know? Hint: it’s not a Sesame Street character.
Read MoreShould you add keywords to your Google My Business name plus how to check if your website is affected by a Google algorithm update.
Read MoreGoogle My Business for home-based businesses, how to check website speed plus 10 tips for laser-focused SEO.
Read MoreGoogle My Business suspensions and how to avoid them, the four Google My Business ranking factors plus new passage indexing.
Read MoreSpecial edition: Your new website is now live and you are waiting for the leads or sales to roll in but…crickets. Play detective by carrying out your own investigation.
Read MoreUp to 46% of searches conducted on Google have “local intent”. Learn how to optimise your Google My Business listing for local audiences.
Read MoreBuilding a small business website can be a long and expensive exercise but it doesn’t need to be. Last week, I built a four-page website and blog using SquareSpace.
Read MoreHow to make the most of the additional character counts now available in Google Ads headlines and descriptions.
Read MoreIf you’re having a new business website built or are contemplating a new site, it’s a valuable investment of time to think about content in advance.
Read MoreMy top four takeaways from a seminar exploring the latest tactics and shifts in content marketing for Australian and global audiences.
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